Fundraising Auction Success: The Strategic Use of Bidder Paddles
Unlocking the Power of Bidder Paddles in Fundraising Auction
Bidder paddles are often thought of as a simple tool for placing bids at fundraising auctions. However, their strategic use can unlock a plethora of benefits, maximizing both the efficiency and excitement of your event. Beyond facilitating bids, paddles can:
Enhance participant engagement: Raising a paddle adds an interactive element, drawing guests into the action and encouraging higher bids.
Streamline event processes: Integration with auction software simplifies registration and bid tracking, ensuring accuracy and saving time.
Increase revenue: Paddles provide a platform for sponsorships, and innovative approaches like the "paddle drop" game can generate additional donations.
Create a professional atmosphere: Well-designed paddles contribute to a polished and organized event, making a positive impression on donors.
Let's delve deeper into these key benefits and explore some pro tips for optimizing your paddle strategy:
1. Integration with Auction Software: Modern auction software streamlines the entire process, from assigning bidder numbers to tracking bids and generating reports. This not only saves time and reduces errors but also provides valuable data for future events.
2. Innovative Approach – Numbers on Programs: Printing bid numbers on the back of event programs offers a convenient alternative to traditional paddles. Guests can easily bid without holding a bulky object, and programs fit neatly into pockets or purses.
3. Increased Bidding and Sponsorship Opportunities: Studies have shown that using paddles, whether traditional or program-based, leads to increased bidding activity. They also present a unique opportunity for sponsorships. Consider partnering with a company to cover the cost of printing paddles in exchange for logo placement.
4. Visibility and Clarity: Regardless of the format, ensuring clear visibility of bid numbers is paramount. Always prioritize printed numbers over handwriting, as one person's "4" could easily be mistaken for another's "9." Large, easy-to-read fonts are essential for smooth auction flow.
5. Engagement and Excitement: Raising a paddle to bid adds a tangible element of competition and excitement, often leading to higher bids. Seeing other paddles raised during a "paddle raise/fund-a-need" can also motivate even greater generosity.
6. Ease of Tracking: The combination of paddles and auction software allows for seamless bid tracking and post-auction management. Everything is linked together, making it easy to reconcile donations and generate reports.
7. Professional Atmosphere: Bidder paddles, in any format, contribute to a professional and well-organized fundraising event. They convey a sense of preparedness and efficiency, making a positive impression on donors and potential sponsors.
Pro Tips For Optimizing Your Paddle Strategy:
Clarity and Size of Bid Numbers: Use large, clear, and easily readable fonts. Avoid small, handwritten, or fancy fonts that might be difficult to read from a distance.
Starting with #s 101: Begin numbering paddles at 101 to create the psychological impression of a larger crowd and improve visibility for the auctioneer.
Color and Design Simplicity: Opt for a dark lettering on a light background color scheme, like black on white or black on yellow. Avoid reversed color schemes or unnecessary embellishments.
Effective Use of Bid Paddles: Utilize the space on paddles creatively. Print auction rules or a list of items on the back, honor a sponsor, or consider double-sided printing for enhanced visibility.
“Paddle Drop” Game for Additional Revenue: Implement this exciting game at the end of your event. Encourage guests to donate a set amount (e.g., $50) and submit their paddles. Collect the paddles, toss them in the air, and randomly select a winner. This not only generates additional revenue but also adds a fun and memorable element to your event. If you were to have 300 people in attendance, and collect 100 paddles that would be $5,000 in additional revenue!
By strategically leveraging bidder paddles and incorporating these pro tips, you can unlock their full potential and take your fundraising auctions to new heights. Remember, every detail matters in creating a successful event, and well-designed, effectively used paddles can play a significant role in exceeding your fundraising goals.