Hosting a benefit auction comes down to a few things. First, you need to get people to donate stuff. It’s great to ask for something for the sake of charity but you need to approach this like a business. A non-profit auction is a chance for businesses to introduce their brand to potential customers and that’s exactly how you can sell it. Let’s say you want to get a spa to donate something. Well rather than asking them for marketing dollars or directly asking for a gift certificate, explain to them that if the certificate is worth $500, the real cost for it to the company may be less than $200. Plus, this is a chance to get someone into their facility and make a good impression.
If they love the experience, they will come back again and again. The same can work for anything; impact windows, furniture, a cruise, dinner or something like that. The more value these companies see in your benefit auction, the more involved they will want to get. Try to always create value in what you are doing because it will give people more incentive to donate or take part in it. Make them feel like there’s real value in this non-profit auction and that they will see a lot of benefits for being involved.
It’s also a good idea to hire professionals to help you with this type of event, especially a licensed auctioneer. While you may not have thought of this as something you would need, think of their participation as part of the entertainment, but also the fact that they will be able to raise value in the auction itself. If more people spend money or get involved, it creates even more interest in the event for next year and the years moving forward. This is what it all is about and that’s why you want to do this the right way.
An auction has several benefits for your company and non-profit always gets people interested. Other businesses will want to take part in it if there’s a lot of people involved, and it will also build this up as a big event people look forward to each year. If you want more information on how to put this together or would like to hire an auctioneer, contact You Rocktioneer with Seth Weiner today for the best assistance and service in the industry.